Every marketer faces the same haunting question: "Where are my leads really coming from?" The answer lies not in what you can measure, but in what remains hidden—the dark funnel. What Is the Dark Funnel? The dark funnel exists quietly inside your marketing funnel, and it'
Most marketing dashboards show you fiction. Here's how to see the truth. Your analytics platform says organic traffic drove $33,388 in revenue last month. Reality? Only $23,394 of that was actually organic. The rest was paid marketing showing up as "organic" in your reports.
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